Campaign UTM Builder

This tool allows you to easily add campaign parameters to URLs so you can measure Custom Campaigns in Google Analytics.

You have to enter the URL first.

The ads campaign id.
The referrer (e.g. google, newsletter)
Marketing medium (e.g. cpc, banner, email)
Product, promo code, or slogan (e.g. spring_sale) One of campaign name or campaign id are required.
Use to differentiate ads

Share the generated campaign URL

Use this URL in any promotional channels you want to be associated with this custom campaign.

More information and examples for each parameter

Delve into a comprehensive breakdown of campaign parameters with the aid of the following table. Each parameter is meticulously explained, accompanied by illustrative examples, offering a detailed and practical understanding of their functions and application.

ParameterRequiredExampleDescription
Campaign ID
utm_id
No123Used to identify which ads campaign this referral references. Use utm_id to identify a specific ads campaign.
Campaign Source
utm_source
YesgoogleUse utm_source to identify a search engine, newsletter name, or other source.
Campaign Medium
utm_medium
NocpcUse utm_medium to identify a medium such as email or cost-per-click.
Campaign Name
utm_campaign
Nospring_saleUsed for keyword analysis. Use utm_campaign to identify a specific product promotion or strategic campaign.
Campaign Term
utm_term
Norunning+shoesUsed for paid search. Use utm_term to note the keywords for this ad.
Campaign Content
utm_content
NologolinkUsed for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL.